Think Simplicity

In the hospitality industry, nothing speaks to improving efficiency, guest service, and customer satisfaction like next-generation communication solutions adapted to specific business needs. With abundant options at their disposal to spend their dollars, differentiating the business through exceptional service is one of the best ways to attract and retain customers. There is no denying that seamless communication helps deliver quality guest service that keeps them coming back for more. Facilitating this capacity is Think Simplicity, a technology company that refers to their solution as an “anti-telecom” product, which supports modern and reliable communication between hotel guests and staff through its cloud solutions.

The company is the brainchild of Alexander Perovich and Joseph DeCiantis, classmates who graduated from College together. After working in the tech sector for many years in various roles, the duo decided to take a different course by building a cloud-based software solution managing and facilitating communications for the hospitality industry. While Alexander developed the technology, Joseph focused on building its market presence and bringing solutions to the real world. Today, Think Simplicity brings enterprise-class technology specifically designed for the hospitality sector and integrates it with the existing property management systems. The company provides a total solution, including the hardware and software required to support diverse hotelier needs for today and tomorrow.

In the course of their interaction with clients, Alexander and Joseph observed that, on the whole, the hospitality industry is fraught with legacy infrastructures. That said, Think Simplicity’s “anti-telecom” solution is far from the obsolete hardware infrastructure that sat inside the hotel room; theirs is a highly sophisticated system which enhances today’s communication methods by incorporating IP phones, smartphones, texting, tablets, etc. Their solution allows hotel staff to communicate with the guests beyond any physical barriers that restrict communication. “Think Simplicity is taking communication to the next level by blurring the infrastructure,” mentions Alexander Perovich, Co-Founder of the company.

According to him, in the modern world, infrastructure is irrelevant, and what matters is establishing communication with the customers at the right time.

Think Simplicity is taking communication to the next level by blurring the infrastructure

As Think Simplicity has written the solution from the ground up, their customers get to interact directly with the authors throughout their engagement. Upon onboarding a client, the company understands their requirements and starts designing the perfect solutions. Subsequently, Think Simplicity’s team performs the installation and provides essential ongoing support. Moreover, for Think Simplicity, any modifications and upgrades to the solutions are done in-house, which is highly improbable for a contractor / reseller who uses third-party equipment or software. With a forward-thinking philosophy, the company allows its clients to evolve and reengineer their old systems without much effort and enhances them with the latest upgrades.

Think Simplicity’s solutions provide integration with over 200 property management systems used in the hospitality industry. The company has built their solution on AWS, one of the most reliable cloud infrastructures available today and creates reliable, simple, and secure designs. One of the critical factors that differentiate Think Simplicity is the extensive support that they provide to clients. The in-house support team is also involved in developing, modifying, and troubleshooting the client’s infrastructure. “Instead of relying on break/fix method of providing support to our customers, we take complete responsibility of the systems we’ve built,” says Joseph DeCiantis, Co-Founder at Think Simplicity.

In one instance, a hotel group (current client) had requested a customized application to extend the existing solution. Think Simplicity was able to design, develop and implement the enhancement in record time, which is not possible from today’s traditional industry vendors.

Now in the light of the COVID-19 pandemic, Think Simplicity is augmenting their client’s communication systems by incorporating novel methods, including chat, automated alerts, text messages, voice messages, and more. While doing so, the company does not forget to provide integration with major property management systems in the market. As Think Simplicity is hardware agnostic, they try to enable seamless communication with any client device. Such capabilities built in the cloud allow Think Simplicity to support modern and reliable communication between hotel guests and staff, making way for a true revolution in the hospitality sector.